Cervical spondylitis or cervical stiffness and the pain associated with it, is a result of prolonged incorrect posture of the neck in a bent forward position. To reverse the same situation, it is recommended to hold the neck in a slightly bent backwards position. The JSB Cervical Pillow for Sleeping India has been specially designed to counter the stress and pain associated with cervical. It's contoured at the neck design ensures that the user enjoys a backwards bent position, even when he/she is asleep. Universal size.